We recognise the importance of commercial relationships between business and the gambling industry. Our aim is to ensure that these relationships are proud associations built upon trust and transparency. Partnerships should be mutually beneficial, and we will help organisations to showcase this to their audiences. Those from outside of the gambling industry who gain from it have a duty themselves to ensure that the fun they promote is enjoyed in a responsible way and they have an obligation to provide the necessary education and content to the people that they reach. Our team will support all these key outcomes.
Commercial relationships between sport and business are essential for income and job retention. The gambling industry by nature is uniquely placed to ensure they invest heavily into advertising and sponsorship in sport. Beneficiaries can enhance their own reputations by actively promoting responsible and sustainable behaviour guidance as part of that.
All organisations have a duty of care to provide advice and guidance to employees to help their physical and mental well-being. Lifestyle management is a critical component in the balance between home and work life. Supporting employees with advice on such matters will improve the retention of talent and increase productivity.
More is needed to assist the industry with the education and the communication of the right behaviours when gambling. Players deserve to have an all year round focus and to be better equipped to take responsibility themselves and continue to enjoy this as a legitimate form of entertainment.